AI has been a part of the Google Shopping experience for a while now. In October last year, Google started showing an AI-generated brief with suggestions about the products users are looking for, alongside tailored product listings.
A month prior to that, the Shopping tab added an AI-powered virtual try-on experience featuring various body shapes to show the right size fitting. Now, Google is giving it another AI-fueled update that involves literally turning your fashion ideas into a digital garment, one that will be used to find similar pieces of real clothing items.
Let’s say you are on the hunt for ”pink socks with blue flowers and red polka dots.” Entering that query may not necessarily find you real products matching that description, as that would depend on whether a seller of such items has labelled their products and images accordingly to match your description.
With AI-generated picture templates, Google will move away from text or metadata matching, and rely on vision-based matching to discover such items.
When you look up an item with a very specific set of fashion requirements and scroll past the items list in the Shopping tab, you will see a new tool called “Can’t find it? Create it.” Users can also access the same facility under the“Create & Shop”name on the left side-panel.
Tapping on it will present a text box, where you enter the exact description of your dream apparel. This works just like text-to-image AI tools such as OpenAI’s Dall-E in ChatGPT or Google’s Imagen AI engine.
The underlying AI will create a photorealistic image of your clothing idea, with a few variations in tow. Users can tap on the one they like the most, and scroll down to find similar shoppable items listed across the web.
This idea was originally launched as an experiment back in October last year, but has remained exclusive to users who opted-in for the Search Generative Experience (SGE) within Search Labs. It is now available widely to all users in the US market on the mobile platform.
Google is also expanding the scope of its virtual try-on (VTO) tool. So far, it has only allowed users to experiment with top-wear. Starting today, users will see the option to virtually try bottomwear, such as pants and skirts, as well.
Aside from apparel, Google is also focusing on beauty and makeup products. When users are shopping for such items, they can tap on the “See the looks on you” tool, which launches a front camera preview of their face.
Here, users can simply tap on any product listing they are seeing, and it will be applied to their face using an augmented reality makeover. Google says it has improved the AR try-on experience by upgrading the underlying framework to its Gemini AI models.
“Humanity has prevailed (for now!),” so said Polish programmer Przemysław Dębiak after emerging victorious in a coding contest whose competitors inclu
ChatGPT usage is more prevalent than ever, and its current model offers a monthly subscription of $20 for ChatGPT Plus or the mind-boggling steep $200
“This hurts. I know it wasn’t a real person, but the relationship was still real in all the most important aspects to me,” says a Reddit post. “Please
Amazon introduced a new AI-charged version of Alexa a few weeks ago, and as promised, has finally started rolling out early access to it. Alexa+, as t
Barely a few weeks ago, Google introduced a new AI Search mode. The idea is to provide answers as a wall of text, just the way an AI chatbot answers y
Motorola is the latest brand to go all-in with the ”AI on phone” trend for its 2025 lineup, following in the footsteps of big players like Google, Sam
Meta wants a piece of the pie — a big piece — when it comes to generative AI. As part of its long-term strategy to embed itself in every part of our l
The first landmark win in an AI copyright case is here. A Delaware court has ruled that a tech startup used copyright-protected material to build a co
We are a comprehensive and trusted information platform dedicated to delivering high-quality content across a wide range of topics, including society, technology, business, health, culture, and entertainment.
From breaking news to in-depth reports, we adhere to the principles of accuracy and diverse perspectives, helping readers find clarity and reliability in today’s fast-paced information landscape.
Our goal is to be a dependable source of knowledge for every reader—making information not only accessible but truly trustworthy. Looking ahead, we will continue to enhance our content and services, connecting the world and delivering value.
