OpenAI has unveiled a rebrand that brings changes to its logo, typeface, and color palette. It is the company’s first rebrand since it became notable in 2022 with the popularity of its ChatGPT chatbot.
OpenAI, Head of Design Veit Moeller, and Design Director Shannon Jager spoke with Wallpaper about the rebrand changes noting that the company aimed to create a “more organic and more human” image visual identity. This included collaborating with outside partners to develop a new typeface, OpenAI Sans that is unique to the brand. It is a look that “blends geometric precision and functionality with a rounded, approachable character,” OpenAI said in its mission statement.
Thoughts on the "refreshed" @OpenAI brand & design language?
To me it just looks like they formalized what they already have been using, along with a new font… pic.twitter.com/uTyaGXR0pk
— Allen Djal (@allendjal) February 4, 2025
Additionally, the in-house design team made updates to OpenAI’s well-known blossom logo or ‘research icon.’ OpenAI CEO Sam Altman and co-founder Ilya Sutskever created the original OpenAI blossom logo. Moeller and Jager’s updated figure has a larger center space and sharper, more prominent edges.
When asked whether AI was used within the development of the rebranding process, Moeller told Wallpaper that ChatGPT assisted in calculating different type weights, otherwise, all of the designs were developed in a traditional fashion.
The rebrand will be visible on OpenAI.com, as well as on all forms of ChatGPT.
The rebrand comes during a time when OpenAI is in a state of flux, with heavy competition from the Chinese open-source AI brand DeepSeek, having recently confirmed a financial deal with Softbank, and legal troubles with Elon Musk. However, Moeller insists that plans for the change have been in the works for some time. “Sam [Altman] asked us to look at the identity just over a year ago,” he told the publication.
While the design team spoke about their hope for OpenAI’s products to assist human creativity, not replace it, Jager noted that the massive tech brand blossomed out of what was intended to be a limited release.
“ChatGPT was never meant to be a product. When it was initially released as a research experiment in 2022 it gained a million users in five days,” Jager said.
The Velvet Sundown burst onto the music scene in early June and in the space of just a few weeks gained an astonishing 400,000 monthly listeners on Sp
YouTube is experimenting with a new AI feature that could change how people find videos. Here’s the kicker: not everyone is going to love it.The platf
There is always going to be a big divide between macOS and Windows. Much of it has to do with the functional disparities that are deeply ingrained at
At MWC 2025, Google confirmed that its experimental Project Astra assistant will roll out widely in March. It seems the feature has started reaching o
Our review of the M4 MacBook Air has just dropped, and it’s fair to say it’s one of the best laptops money can buy. For the first time ever, we gave i
ElevenLabs, the buzzy New York-based company specializing in AI audio tools, is diving headfirst into the world of audiobook publishing. Merely days a
It’s no secret that Apple’s App Store has its problems, but it generally works pretty well. Yet there’s one thing about it that just feels absolutely
Elon Musk-led xAI has announced their latest AI model, Grok-3, via a livestream. From the get-go, it was evident that the company wants to quickly fil
We are a comprehensive and trusted information platform dedicated to delivering high-quality content across a wide range of topics, including society, technology, business, health, culture, and entertainment.
From breaking news to in-depth reports, we adhere to the principles of accuracy and diverse perspectives, helping readers find clarity and reliability in today’s fast-paced information landscape.
Our goal is to be a dependable source of knowledge for every reader—making information not only accessible but truly trustworthy. Looking ahead, we will continue to enhance our content and services, connecting the world and delivering value.
